Sapporo Halts Pokka Brand Exports to Middle East (2026)

Sapporo's Pokka Brand Changes Focus

Sapporo Breweries, a name many international visitors recognize for its beer, is also a major player in the soft drink market with its Pokka brand. As of 2026, the company will be halting exports of Pokka brand products to the Middle East. This decision impacts a significant part of Sapporo's overseas beverage operations, as Pokka has been a flagship brand in its international portfolio.

While this news primarily concerns international business strategy, it highlights the global reach of Japanese companies. Visitors to Japan will continue to find Pokka brand drinks widely available domestically, offering a taste of Japan's diverse beverage culture. It's interesting to see how Japanese brands adapt their global strategies, even for everyday items like soft drinks. Keep an eye out for Pokka products during your travels in Japan!

Source: https://www.japantimes.co.jp/business/2026/05/14/sapporo-pokka-middle-east/