
Sanrio Puroland: Tickets, Shows & Merchandise
The complete guide to making the most of Sanrio Puroland! From how to find discounted tickets to captivating shows and parades, plus exclusive merchandise available only here, we bring you the latest information as of July 2026. We also cover how to get there and tips for avoiding the crowds.
Jul 24, 2026·✍️ olablog·⏱ 10 min read
The complete guide to making the most of Sanrio Puroland! From how to find discounted tickets to captivating shows and parades, plus exclusive merchandise available only here, we bring you the latest information as of July 2026. We also cover how to get there and tips for avoiding the crowds.
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Sanrio Puroland is a fully indoor theme park where you can meet Hello Kitty and many other Sanrio characters. This dreamlike space is perfect for visitors of all ages, from small children to adults, and you can enjoy it all day without worrying about the weather. In this article, we bring you the latest information you need to make the most of Sanrio Puroland, from great-value tickets and must-see shows to exclusive merchandise.
What Is Sanrio Puroland? Welcome to a World of Dreams and Magic
Sanrio Puroland is a theme park featuring Sanrio characters in Tama City, Tokyo. Because it is entirely indoors, you can enjoy it even on rainy days. Along with attractions, the park presents full-scale musicals and parades, and offers plenty of opportunities to meet the characters. It is also conveniently located just a 5-minute walk from Keio-Tama-Center Station, making it possible to get there from central Tokyo in around 40 minutes.
Enjoy More for Less! Sanrio Puroland Ticket Information (as of July 2026)
Sanrio Puroland uses a variable pricing system for its passport tickets, so prices differ depending on the date of your visit. From August 1, 2026, the pricing system will be revised, and tickets for busy days are expected to cost more than before.
Passport Ticket Prices (through July 31, 2026)
| Ticket type | Adults (ages 18–64) | Children (ages 3–17 and high school students) / Seniors (ages 65 and over) |
|---|---|---|
| Day Passport | ¥3,900–¥5,900 | ¥2,800–¥4,800 |
| Afternoon Passport (entry from 14:00) | ¥2,800–¥4,000 | ¥2,500–¥3,700 |
※Children aged 2 and under enter free of charge.
※The prices above apply through July 31, 2026. From August 1 onward, the pricing system will change, with the maximum price increasing to ¥6,900 for adults and ¥5,800 for children and seniors.
How to Get Discounted Tickets
If you want to enjoy Sanrio Puroland at the best possible price, it is important to research your options in advance.
- Buy Online in Advance Purchasing Sanrio Puroland tickets online in advance allows you to avoid the lines at the on-site ticket counter. Tickets are also available through various ticket agencies, including Lawson Ticket and Seven Ticket.
- Member Benefit Services Employee benefit services such as JAF membership, Benefit Station, and Club Off may offer Day Passports and Afternoon Passports at discounted prices. The discount varies depending on the season and campaign, but discounts of around ¥200–¥500 off the on-site ticket counter price have been confirmed.
- Local Discount Campaigns Sanrio Puroland may run special discount campaigns for people who live, work, or study in Tama City. Proof of eligibility is required, so be sure to check the details in advance.
- Hello Kitty Card Member Discount Coupons Members of Cedyna’s Hello Kitty Card credit card may receive a discount coupon once a year together with a birthday card during their birthday month.
A separate visit reservation may be required when purchasing tickets and visiting the park, so be sure to check the official Sanrio Puroland website. Find a great-value ticket and enjoy Sanrio Puroland to the fullest. Book sightseeing tickets and passes
Don’t Miss These! Sanrio Puroland Entertainment (Shows & Parades)
One of Sanrio Puroland’s biggest attractions is its dazzling shows and parades featuring the characters. The immersive world captivates visitors of all ages, from children to adults.
Major Shows and Parades Currently Running (as of July 2026)
Sanrio Puroland hosts shows and parades with a variety of themes.
- The Quest of Wonders Parade This is the main parade and is especially recommended for first-time visitors to Puroland.
- KAWAII KABUKI ~Hello Kitty’s Momotaro Troupe~ A full-scale show performed at the Märchen Theater.
- びょんわぁ~beyond words~ A show performed at the Fairyland Theater.
- Mewkledreamy March ~Gather☆Dreamy Mates~ This show is performed on the Wisdom Tree Stage and features a production in which the characters circle the Wisdom Tree during the latter half of the show.
- Happy Celebration Party ~Doki-Waku-Kyun♡ Happy☆Day~ A show performed on the Wisdom Tree Stage.
- Learn Together with Cinnamoroll & Milk: Special Stage ~I Love Kitayasa~ A limited-time special stage taking place at the Märchen Theater on Saturday, July 25, 2026 and Sunday, July 26, 2026.
Show and parade schedules vary by day, so we recommend checking the schedule on the official website before your visit. For some shows and parades, using a “PUROPASS” allows you to reserve a designated seat or enter with priority.
Character Greetings
Sanrio Puroland also offers opportunities to meet a variety of characters. At Lady Kitty House, you can say hello to Lady Kitty, while at the Character Greeting Residence, you can obtain a numbered ticket and meet a character. Greeting schedules are also available on the official website.
Exclusive Sanrio Puroland Merchandise You Can Get Only Here
Sanrio Puroland sells a wide range of exclusive merchandise available nowhere else. New items are also released for seasonal events, so there is always something new to discover with every visit.
Recommended Shops
- Entrance Shop The main shop is located just inside the park entrance and carries a wide variety of merchandise.
- Village Shop You can also purchase items for participating in shows, such as parade cheer goods.
Seasonal and Event-Limited Merchandise (as of July 2026)
The summer seasonal event “Puroland Neo Natsu Matsuri III” is taking place from Friday, July 10, 2026 through Tuesday, September 1, 2026. The event features a wide range of original merchandise inspired by a Y3K world built around the theme of “Future Cool Breeze.”
- Mascots Mascots dressed in yukata, as well as mascots wearing new costumes based on the Y3K theme, are available.
- Acrylic Charms These acrylic charms feature distinctive neon colors, star-shaped carabiners, and futuristic motifs.
- Nail Stickers These nail stickers feature yukata-clad characters and summer motifs to enhance the feeling of summer.
- Blind Collection Cards In addition to 20 regular designs, 2 secret designs are available. Which character you get is part of the fun.
- Pouches, Eco Bags, Clear Files, and Canned Pasta Snacks Practical items are also available in Y3K designs, making them perfect souvenirs.
A collaboration event with “Wanpaku! Touken Ranbu” has also been running since July 10, 2026, with Puroland-exclusive original merchandise such as specially designed acrylic stands and muffler towels.
Sanrio Puroland Hours and Access (as of July 2026)
Here is an overview of Sanrio Puroland’s opening hours and how to get there.
Opening Hours (as of July 2026)
Opening hours vary by day. For the latest schedule, check the official Sanrio Puroland website.
| Date | Opening hours |
|---|---|
| Friday, July 24, 2026 | 9:00–18:00 |
| Saturday, July 25, 2026 | 8:30–18:00 |
| Sunday, July 26, 2026 | 8:30–18:00 |
| Monday, July 27, 2026 | 8:30–18:00 |
| Tuesday, July 28, 2026 | 8:30–18:00 |
| Wednesday, July 29, 2026 | 8:30–18:00 |
| Thursday, July 30, 2026 | 8:30–18:00 |
| Friday, July 31, 2026 | 8:30–18:00 |
※Opening hours are subject to change.
※Same-day passport tickets can be purchased from 30 minutes before the park opens until 90 minutes before closing.
How to Get There
Sanrio Puroland is easy to reach by train.
- By Train It is approximately a 5-minute walk from Tama-Center Station on the Keio, Odakyu, or Tama Monorail lines. Exit through the central gate of the Keio Line or the west gate of the Odakyu Line, turn left, and continue straight along the pedestrian walkway from Tama-Center Station. Turn left at the intersection after passing Onohira Plaza, then continue straight to arrive at Sanrio Puroland’s main entrance.
- By Car The park is approximately 8 km from the Chuo Expressway’s Kunitachi-Fuchu IC. There are approximately 80 spaces in the dedicated underground parking lot (paid). There are also approximately 3,000 spaces in shared parking facilities in the surrounding area (paid).
For visitors coming from farther away, a common route is to take the Shinkansen or a highway bus to Busta Shinjuku, then transfer to a train.
Tips for Enjoying the Park Efficiently
To make the most of Sanrio Puroland, it is important to prepare in advance and plan how you will spend your day.
- How to Avoid the Crowds Sanrio Puroland’s crowd levels vary significantly depending on character events, school activities, seasonal events, and the weather. If you want to avoid crowds, weekday mornings are recommended. Weekdays from Tuesday to Thursday in June, October, and November, weekdays after the winter event from mid-January to mid-February, and weekdays immediately after long holiday periods tend to be comparatively quiet. The park is relatively quiet from 9:30–10:30, just after opening, so it is a good idea to head straight to popular attractions such as the Boat Ride and Mymeroad Drive. The busiest peak period is from 11:00 to 14:00, so during this time, consider enjoying shows and parades instead of attractions or eating lunch early.
- Make Use of the Official App Installing the official Sanrio Puroland app in advance lets you check real-time attraction wait times and character greeting information, helping you get around the park efficiently.
- Check Visit Reservations In addition to a passport ticket, a visit reservation may be required for entry. Check the official website in advance to see whether a reservation is required and how to make one.
- Rest Areas and the Baby Center The park has rest areas such as a food court and benches. There is also a baby center next to the information desk, where baby food, powdered milk, disposable diapers, and other supplies are sold, making the park convenient for families with small children.
Use these tips to make your day at Sanrio Puroland even more enjoyable. See day trips from Tokyo
Frequently Asked Questions
Q. Where can I buy Sanrio Puroland tickets?
A. Sanrio Puroland tickets can be purchased from the online store on the official website, various ticket agencies such as Lawson Ticket and Seven Ticket, or the on-site ticket counter on the day of your visit. Buying online in advance allows you to avoid crowds at the ticket counter. JAF members and users of various employee benefit services may also be able to purchase tickets at discounted prices.
Q. Which shows are recommended at Sanrio Puroland?
A. “The Quest of Wonders Parade” is especially recommended as Sanrio Puroland’s main parade. Other theater shows include “KAWAII KABUKI ~Hello Kitty’s Momotaro Troupe~” and “びょんわぁ~beyond words~.” Since schedules vary by day, check the official website before your visit and consider using a PUROPASS.
Q. Where can I buy exclusive Sanrio Puroland merchandise?
A. Sanrio Puroland’s exclusive merchandise is available mainly at in-park shops such as the Entrance Shop and Village Shop. Seasonal event merchandise is also released, and as of July 2026, original goods from “Puroland Neo Natsu Matsuri III” are on sale.
Q. How much time do I need to spend at Sanrio Puroland?
A. A typical visit to Sanrio Puroland lasts 0.5–1 day. You can enjoy the park in half a day if you plan efficiently, but if you want to see several shows and parades and take your time with attractions, character greetings, shopping, and meals, we recommend staying all day. Your ideal length of stay will vary considerably depending on crowd levels and your plans.
Q. Does Sanrio Puroland have parking?
A. Yes. Sanrio Puroland has a dedicated underground parking lot with approximately 80 spaces (paid). There are also approximately 3,000 spaces in shared parking facilities nearby (paid). However, the park is also very conveniently accessible by train, so using public transportation is recommended.
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