Kiddy Land Harajuku: The Ultimate Sacred Ground for Character Goods

A World of Characters Across 5 Spectacular Floors

キデイランド原宿(Kiddy Land Harajuku) is organized across five distinct floors from Basement 1 to the 4th floor, with each level dedicated to specific pop-culture themes and flagship character boutiques.

• B1F: スヌーピータウンショップ原宿店(Snoopy Town Shop Harajuku Store) The basement level is entirely devoted to Snoopy, the globally cherished icon, featuring the official "Snoopy Town Shop Harajuku Store." Filled with exclusive Peanuts merchandise unavailable anywhere else, it is a absolute dream environment for Snoopy collectors.

• 1F: ちいかわらんど(Chiikawa Land) / Next Kiddy Land While the 1st floor previously focused on general novelty gifts and trending items, it underwent a major expansion on October 10, 2025, reopening with an enlarged retail footprint as ちいかわらんど原宿店(Chiikawa Land Harajuku Store). Stocked with a massive variety of Chiikawa plushies, stationery, home goods, and packaged snacks, it carries countless store-exclusive and original items that make it a non-negotiable stop for Chiikawa fans. The floor's interior decor has been completely refreshed, featuring charming photo opportunities throughout.

• 2F: ディズニー・アベニュー(Disney Avenue) / スター・ウォーズ ギャラクシー(Star Wars Galaxy) / Character Mix Curated under the concept of an "Adult-Cute Market," the 2nd floor houses specialized brand zones like ディズニー・アベニュー(Disney Avenue) and スター・ウォーズ ギャラクシー(Star Wars Galaxy). Beyond classic Disney collectables, shoppers can browse a comprehensive mix of popular pop-culture merchandise.

• 3F: TOY'Sワンダーランド(TOY'S Wonderland) Designed around the concept of "TOY'S Wonderland," the 3rd floor boasts a extensive selection of traditional toys, action figures, and plastic model kits. Featuring iconic brands such as トミカ(Tomica) die-cast cars, プラレール(Plarail) model trains, LEGO construction sets, and collectible display dolls, it offers goods that appeal equally to kids and adult hobbyists.

• 4F: リラックマストア(Rilakkuma Store) / ハローキティショップ(Hello Kitty Shop) / miffy style The top floor centers on the theme of "Communication" and houses high-profile character boutiques: リラックマストア原宿店(Rilakkuma Store Harajuku), ハローキティショップ原宿店(Hello Kitty Shop Harajuku), and ミッフィースタイル(miffy style). It is one of the store's most visited floors, offering goods from Sanrio, San-X, and Miffy all in one place.

Create Special Memories with Harajuku-Exclusive Goods

キデイランド原宿店(Kiddy Land Harajuku Store) carries a wealth of location-exclusive products, making it a premier stop for genuine Tokyo souvenirs. Furthermore, special character collaborations and limited-time pop-up shops take place regularly, introducing unique merchandise and collectible purchase-gift novelties during every run.

As of July 2026, the following exclusive events and product releases are taking place:

• My Melody, Kuromi, and Hello Kitty Gal Collection: Released sequentially starting Friday, July 24, 2026, available across 24 stores nationwide including Kiddy Land Harajuku.
• ケロロ軍曹PLAZA(Sgt. Frog / Keroro Gunsō Plaza): Taking place from Friday, July 24, 2026, to Thursday, August 6, 2026, across seven select stores including Kiddy Land Harajuku.
• 忍たま乱太郎 ポップアップストア(Nintama Rantaro Pop-Up Store): Running from July 18, 2026, to August 31, 2026, offering newly created character items at the Harajuku branch.
• はなまるおばけ ハナマルバースデースイーツ POP-UP STORE(Hanamaru Obake Hanamaru Birthday Sweets POP-UP STORE): Scheduled to launch on Friday, July 31, 2026, across 15 Kiddy Land locations nationwide, bringing exclusive birthday goods to Harajuku.

In addition to buying rare products, shoppers at these pop-ups often receive special bonus novelties with qualifying purchases (such as spending ¥3,000 / ~$20 USD or more), ensuring every visit offers something new. Be sure to check Kiddy Land's official website or official social media channels for the most current updates before visiting.

How to Avoid Crowds and Enjoy a Comfortable Visit

Given its status as a major tourism hotspot, キデイランド原宿(Kiddy Land Harajuku) experiences high traffic during peak hours. Here are a few practical strategy tips to help you enjoy a seamless shopping experience:

• Opt for weekday mornings: For a much more relaxed browsing session, schedule your visit for a weekday morning. Kiddy Land Harajuku opens at 11:00 AM, making the window right at opening the best time to explore the floors comfortably.
• Expect weekend and holiday surges: Saturdays, Sundays, and national holidays tend to bring dense foot traffic. If you visit during peak weekend afternoons, build extra buffer time into your schedule to browse the narrow store aisles without feeling rushed.
• Check for timed-entry pass requirements during events: When high-demand character merchandise drops or popular pop-ups launch, the store may issue numbered admission passes (timed entry tickets) to manage store capacity. Some releases require advance online registration (via lottery or first-come reservation), so if you are targeting a specific release, verify event entry rules on Kiddy Land's official site beforehand.

To make the absolute most of your time exploring Tokyo's fashion capital, consider booking one of the many curated day tours departing from Tokyo. A guided tour allows you to efficiently hit major highlights while leaving plenty of free time for souvenir shopping at Kiddy Land Harajuku.

Admission Fee & Business Hours (As of July 2026)