Ginza Itoya
With over a century of history, Ginza Itoya transcends the boundaries of a mere stationery store, offering visitors creative inspiration and enriching experiences. Discover its floor guide, personalization services, and perfect stationery souvenirs.
Jul 24, 2026·✍️ olablog·⏱ 13 min read
With over a century of history, Ginza Itoya transcends the boundaries of a mere stationery store, offering visitors creative inspiration and enriching experiences. Discover its floor guide, personalization services, and perfect stationery souvenirs.
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Located in Ginza, the heart of Tokyo, "Ginza Itoya" (銀座伊東屋) is truly a stationery paradise that every stationery enthusiast should visit at least once. Since its establishment in 1904 (Meiji 37), for over a century, it has championed the concept of transforming "a place to buy into a place to spend time," continuously offering an attractive space that goes beyond a mere stationery store. Comprising two buildings, G.Itoya and K.Itoya, spanning from the first basement floor to the 12th floor above ground, this destination promises encounters with a diverse range of domestic and international stationery, along with enriching experiences. This time, we will delve into the profound charm of Ginza Itoya, focusing on its floor guide, personalization services, and recommended stationery items perfect for souvenirs.
What is Ginza Itoya? A Place Where Stationery History and Future Reside
Ginza Itoya began in Meiji 37 (1904) when Katsutaro Ito (伊藤勝太郎) opened a store named "Wakan-yo Stationery & STATIONERY" in Ginza 3-chome (銀座3丁目). The founder's curiosity and the concept of "supporting working people" have been passed down through generations, continuously proposing new values and ideas. The "Red Clip," a symbol of Itoya standing in the Ginza (銀座) district, is beloved by many. There are two buildings: G.Itoya and K.Itoya, separated by Azuma-dori Street (あづま通り), each showcasing the appeal of stationery with different themes. Inside the store, beyond just purchasing stationery, there are spaces for writing letters, workshops, and even a café and a vegetable farm, with various innovations designed for visitors to enjoy for extended periods.
G.Itoya Floor Guide: The Charm of Each Floor That Sparks Curiosity
G.Itoya, the main building of Ginza Itoya, features unique themes on each floor, from the first basement to the 12th floor above ground. You can experience a journey as if exploring a stationery wonderland.
B1F Inspiration Hall (インスピレーションホール) This multi-purpose hall hosts various events and special exhibitions. As of July 2026, past events have included "Oshikatsu 2026," an event to enjoy "stamping," and "Kamawanu Tenugui Exhibition." Limited-time sales like "Itoya RED TAG" are also occasionally held here.
1F SHARE (シェア) Upon entering the entrance, the first thing that catches your eye is a wall lined with greeting cards. Dozens of types of birthday cards from around the world are available, allowing you to choose while imagining the recipient's face. A drink stand offering original lemonade is also located here, so you can explore the store with a beverage in hand.
2F WRITE & POST (ライト＆ポスト) Here, you'll find a rich variety of cards, stationery paper, and letter sets. In the bright space by the window, a service is provided where you can write a letter using the purchased stationery and then directly mail it in the post box installed in the store.
3F DESK (デスク) This floor showcases luxury writing instruments, including fountain pens. From classic standard items to artistic fountain pens adorned with maki-e (蒔絵) lacquerware, and limited editions, approximately 2,000 writing instruments are available. Knowledgeable staff are on hand to provide careful support for those choosing a fountain pen for the first time or considering one as a gift. A "Pen Care Room" (ペンケアルーム) for adjusting writing instruments and a Montblanc shop are also located here, along with a wide selection of items to enhance your writing environment, such as leather desk mats.
4F ORGANIZE (オーガナイズ) This floor offers a rich selection of planners, notebooks, and leather accessories. Throughout the year, you can find planners tailored to various lifestyles, work, and school schedule management needs.
5F WORK (ワーク) This floor is stocked with standard stationery items. It features a comprehensive range of functional and easy-to-use office and school supplies, and also proposes items like chairs and lights to fully support your desk environment.
6F HOME (ホーム) This floor offers stationery and goods for home use, as well as highly decorative globes. A diverse lineup of globes is available, from those for learning to those perfect as gifts.
7F COLOR (カラー) This floor boasts an overwhelming selection, with colorful papers and colored pencils neatly arranged. With over 1,000 types of paper and approximately 1,300 types of pencils, it caters to a wide range of needs, from professional creators to children's crafts. Calligraphy live performances and calligraphy workshops have also been held in the past, and services such as name personalization on washi (和紙) paper business cards by calligraphers have also taken place.
8F CRAFT (クラフト) This floor is well-stocked with wrapping supplies and craft materials. Various craft workshops, including decoupage, mizuhiki (水引 - decorative cords), and stamping techniques, are regularly held, offering experiences enjoyable for both children and adults.
11F FARM (ファーム) This is a hydroponic vegetable factory that suddenly appears in the middle of the city. Through large windows, you can observe frilly lettuce, arugula, and other vegetables being grown organically.
12F CAFE Stylo (カフェスティロ) This is a café restaurant located on the top floor. You can enjoy salads made with fresh, Ginza-grown vegetables harvested from the 11th-floor FARM, as well as American food like sandwiches and hamburgers. The menu is themed "Comfort & Charge," designed to support working people from within.
K.Itoya Floor Guide: Pursuing Specialization and Creativity
K.Itoya, located behind G.Itoya and across Azuma-dori Street (あづま通り), reopened in May 2024 after renovation. With "writing" as its theme, the floor layout is specialized in Itoya's unique original brands and bespoke services (オーダーメイドサービス - custom-made services).
1F SIGNATURE (シグネチャー) This space expresses the worldviews of "ROMEO" (ロメオ) and "COLOR CHART" (カラーチャート), two brands representative of Itoya. It features writing instruments that enhance adult elegance and leather accessories that add color to the user's individuality.
2F KIDS (キッズ) This is a colorful and playful space designed to stimulate creativity and curiosity. Centered around Itoya's original brand "Itoya Kids" (イトーヤキッズ), it offers stationery for daily school life and art craft goods that spark curiosity. Customization services such as "Notebook Couture" (ノートクチュール), where you can create your unique notebook by combining covers, inner papers, and ring colors, and "My Emblem" (マイエンブレム), where Itoya's original designs are foiled onto beautiful German paper, can also be experienced on this floor.
3F BESPOKE (ビスポーク) This area offers bespoke services that accompany important moments in life, along with workshops for special experiences. Custom orders for weddings, business card designs, and hanko (印鑑 - personal seals) are carefully handled by engaging with each customer individually, shaping their requests through thorough consultation.
A Special Pen: Personal Gifts with Engraving Service
At Ginza Itoya, you can personalize certain stationery items, especially writing instruments and leather products, with an engraving service (名入れサービス). By adding a name or message, the item transforms into a deeply cherished, personal, and special keepsake. This service is highly recommended not only for gifts to loved ones but also as a treat for yourself.
Engraving Service Overview (as of July 2026)
- Eligible Products: Select stationery items such as writing instruments and leather products.
- Engraving Methods:
- Writing Instruments: Laser engraving (blind engraving, gold, silver, white text colors), UV engraving (white, black text colors).
- Leather Products: As of June 23, 2026, the font has been renewed to "Helvetica" (ヘルベチカ) in one style, available in S, M, and L sizes.
- Fees: The engraving fees for writing instruments were revised as of June 23, 2026. For current exact fees, please inquire at the store.
- Processing Time: For online store orders, it takes approximately 10 to 14 business days for shipping, excluding weekends and public holidays. In-store engraving may also require a similar period, so it is recommended to place your request with ample time.
A special, one-of-a-kind stationery item is a wonderful way to commemorate your trip or express your feelings to a loved one. See Day Trips from Tokyo
Discover Unique Stationery Souvenirs at Ginza Itoya
Ginza Itoya is also a popular spot for tourists looking for Japanese souvenirs. It offers a wide range of practical and stylish products, and it's common to see foreign visitors buying in bulk. Original products available only here, and stationery showcasing Japanese craftsmanship, are sure to make delightful souvenirs.
Recommended Souvenir Stationery
Itoya Original Products:
- ROMEO (ロメオ): The original "ROMEO" fountain pen, launched by Itoya in 1914 (Taisho 3), is now carried on as a brand for luxury ballpoint pens and other items. Its superior writing comfort makes it an irresistible gem for stationery lovers.
- COLOR CHART (カラーチャート): This series features colorful leather accessories and stationery that add individuality to the user.
- Itoya Kids (イトーヤキッズ): Original stationery for children, characterized by designs that foster creativity.
- Legal Series mini (リーガルシリーズ mini): Unique items such as mini sticky notes modeled after "Legal Pads" and roll memos that can be cut to any desired length.
- itoya Logo Tote (itoyaロゴトート): Itoya's shopping bag transformed into a canvas tote bag, with limited editions featuring smile embroidery also available.
- Fish Series (お魚シリーズ): Features playful designs, such as "Fish Notebooks" (お魚ノート) with fish recipes inside, and "Fish Pin Badges" (お魚ピンバッチ) with uniquely expressive fish characters.
- Survey Notebook (測量野帳): The "Survey Notebook" (測量野帳), which can be customized with foil stamping, alphabet prints, and various attached parts, is popular as a unique personal item.
Traditional Japanese Paper Stationery:
- GENRO Four Seasons Stickers (GENRO 四季シール): Stickers characterized by their washi (和紙) paper-like texture, featuring designs that evoke Japan's four seasons, such as "Hato" (はと - dove) and "Kasumi Fuji" (かすみ富士 - hazy Mt. Fuji).
- Umeya Retro Print Postcards (梅屋レトロ印刷ポストカード): Retro-designed postcards that evoke a sense of nostalgia, conveying warm feelings to the recipient.
- Ginza Itoya Travel Postcards (銀座伊東屋 トラベルポストカード): Postcards depicting Tokyo-specific motifs like "Tempura Soba" (天ぷら蕎麦), perfect as travel mementos.
- Midori "Paper Series" (ミドリ「紙シリーズ」): Stationery paper and envelopes made from traditional washi (和紙) and featuring delicate patterns expressed through silk printing, further enhancing the joy of writing letters.
International Brand Stationery: A rich selection of carefully chosen greeting cards from around the world, highly designed writing instruments, and miscellaneous goods are also available, where you might encounter rare items not easily found elsewhere.
Ginza Itoya Opening Hours and Access as of July 2026
When visiting Ginza Itoya, please check the latest opening hours and access methods.
Opening Hours (as of July 2026)
| Facility Name | Day of Week | Opening Hours | Notes |
|---|---|---|---|
| G.Itoya | Weekdays | 10:00 AM – 8:00 PM | |
| Sundays/Holidays | 10:00 AM – 7:00 PM | ||
| CAFE Stylo | All Days | 11:30 AM – 9:00 PM (L.O. 9:00 PM) | 12th-floor restaurant. Offers a menu carefully selected from Itoya's unique perspective. |
| K.Itoya | Weekdays | 10:00 AM – 8:00 PM | |
| Sundays/Holidays | 10:00 AM – 7:00 PM |
Closed: Open daily (except New Year's Day) *The information above is as of July 2026. Please check the official website for the latest information.
Access
- Address: 2-7-15 Ginza, Chuo-ku, Tokyo 104-0061, Japan
- Nearest Stations:
- Approximately 3 minutes on foot from Exit A13 of Ginza Station (銀座駅) on the Tokyo Metro Ginza Line (東京メトロ銀座線), Marunouchi Line (丸ノ内線), or Hibiya Line (日比谷線).
- Approximately 1 minute on foot from Exit 8 of Ginza-itchome Station (銀座一丁目駅) on the Tokyo Metro Yurakucho Line (有楽町線).
Its location in the heart of Ginza makes it easily accessible from other tourist attractions. For convenient travel around Tokyo, consider using an IC card like Suica or Pasmo, or a Japan Rail Pass if your itinerary includes extensive JR travel. Book Sightseeing Tickets & Passes
Frequently Asked Questions
Q. What types of stationery can I find at Ginza Itoya? A. Ginza Itoya (銀座伊東屋) offers an extremely wide range of stationery, with both G.Itoya and K.Itoya buildings entirely dedicated to stationery across 12 floors above ground and one basement floor. You'll find everything from luxury writing instruments like fountain pens and ballpoint pens to notebooks, planners, letter sets, art supplies, craft materials, office supplies, and even rare international stationery and Itoya's original products.
Q. How long does the engraving service take? A. The engraving service (名入れサービス) takes approximately 10 to 14 business days for shipping after your order is placed (or after payment confirmation for bank transfers), excluding weekends and public holidays. In-store requests may also require a similar period, so it is recommended to place your request with ample time.
Q. Can I eat at Ginza Itoya? A. Yes, on the 12th floor of G.Itoya, the top floor, there is a café restaurant called "CAFE Stylo" (カフェスティロ). You can enjoy salads made with fresh vegetables hydroponically grown at the "FARM" (ファーム) on the 11th floor, as well as American food such as sandwiches and hamburgers.
Q. Does Ginza Itoya have parking? A. While there is no clear information regarding a dedicated parking lot for Ginza Itoya (銀座伊東屋), there are paid parking lots in the vicinity, such as "NPC24H Ginza 2-chome No. 2 Parking" (NPC24H銀座2丁目第2パーキング) and "Ginza Echigoya Building Parking" (銀座越後屋ビル駐車場). Access by public transportation is convenient.
Q. Are there any limited-edition items that can only be bought at Ginza Itoya? A. Yes, Ginza Itoya (銀座伊東屋) offers numerous original products developed from Itoya's unique perspective, including its original writing instrument brands "ROMEO" (ロメオ) and "COLOR CHART" (カラーチャート). Additionally, special collaboration products and limited-design stationery items are sometimes sold in conjunction with seasonal events and special exhibitions.
Conclusion
Ginza Itoya (銀座伊東屋) is more than just a place to "buy" stationery; it's a destination that enriches the very time you "spend" through stationery. With different themes on each floor, every visit brings new discoveries and excitement. The ways to enjoy it are endless, from customizing a special pen with the engraving service to finding souvenirs that showcase Japanese craftsmanship. When you visit Ginza (銀座), be sure to stop by Ginza Itoya and experience the profound world of stationery. You're sure to find your favorite stationery items and create lasting memories.
