Tokyo Station Ichibangai Character Street
Tokyo Station Ichibangai Character Street is a dream-like space where over 30 official shops of popular characters gather. From Jump Shop to Pokémon Store, you'll find a wide array of Tokyo Station exclusive merchandise. We'll introduce access, opening hours, and highlights based on information as of July 2026.
Jul 24, 2026·✍️ olablog·⏱ 9 min read
Tokyo Station Ichibangai Character Street is a dream-like space where over 30 official shops of popular characters gather. From Jump Shop to Pokémon Store, you'll find a wide array of Tokyo Station exclusive merchandise. We'll introduce access, opening hours, and highlights based on information as of July 2026.
Tap a region to browse articles
Tokyo Station Ichibangai Character Street is truly a dream-like space, home to over 30 official shops featuring Japan's most beloved characters. Enjoyed by people of all ages, from adults to children, this spot is perfect for a stop during your Tokyo sightseeing or for finding unique souvenirs.
What is Tokyo Station Ichibangai Character Street?
Tokyo Station Ichibangai Character Street is a commercial area specializing in character goods, spanning the basement first floor and first floor of "Tokyo Station Ichibangai" (東京駅一番街), directly connected to the Yaesu Underground Central Gate (八重洲地下中央口) of JR Tokyo Station (JR東京駅). Approximately 30 shops line the street, featuring Japan's leading popular characters, internationally beloved characters, and even official shops for NHK and various commercial TV broadcasters. Beyond characters popular with children and women, there's also a Shochiku Kabuki goods specialty store, making it an appealing destination for three generations of a family. The event space "Ichiban Plaza" (いちばんプラザ) within the street hosts limited-time character shops and events, offering new discoveries with every visit.
A Treasure Trove of Popular Character Shops
Character Street brings together a diverse range of shops, from universally known famous characters to those currently trending. For example, at "Pokémon Store Tokyo Station" (ポケモンストア 東京駅店), the store is lined with Pokémon plush toys, and Pikachu-themed packaged sweets are also very popular. At "Rilakkuma Store Tokyo Station" (リラックマストア 東京店), you'll find approximately 3,000 items, including Rilakkuma merchandise exclusive to the Tokyo Station store.
In addition, there are many other popular character specialty stores, such as "mofusand Mofumofu Store" (mofusand もふもふストア), the official shop for mofusand; "Ultraman World M78 Tokyo Station Store" (ウルトラマンワールドM78 東京駅店), the official shop for Japan's iconic hero "Ultraman Series"; and "Kamen Rider Store Tokyo" (仮面ライダーストア東京), the world's first official Kamen Rider goods shop. "Ghibli Ippai Donguri Republic" (ジブリがいっぱい どんぐり共和国), rich in original Studio Ghibli merchandise, offers many items that can only be found here, such as intricately detailed figures and finger puppets. There is also "Kirby Café PETIT Tokyo Station Store" (Kirby Café PETIT 東京駅店), a take-out sweets specialty shop, allowing you to enjoy the world of characters with all five senses.
The Excitement of "Jump Shop" and Exclusive Merchandise
For fans of "Weekly Shonen Jump" (週刊少年ジャンプ), "JUMP SHOP Tokyo Station Store" (JUMP SHOP 東京駅店) is a must-visit. It boasts a rich selection of character goods from popular series like 'ONE PIECE,' 'My Hero Academia,' and 'Dragon Ball,' along with original Shueisha merchandise and exclusive items. They also carry a wide variety of sweets perfect for souvenirs, making it an enjoyable space even for non-fans. When you visit, why not look for your favorite character merchandise?
Only Available Here! Tokyo Station Exclusive Souvenirs
One of the major attractions of Tokyo Station Ichibangai Character Street is the abundance of "Tokyo Station exclusive merchandise" that can only be found here. Each shop offers unique limited-edition items, making them perfect as travel mementos or souvenirs.
- Rilakkuma Store Tokyo Station (リラックマストア東京駅店): The "Atsumete Nuigurumi" (あつめてぬいぐるみ) of Rilakkuma dressed as a concierge (2,860 JPY, approximately $19.07 at 1 USD ≈ 150 JPY) is popular as a Tokyo Station exclusive item, featuring an elegant outfit with a jacket and a hat adorned with an engraved metal mascot.
- Koupen-chan Hanamaru Station (コウペンちゃんはなまるステーション): This permanent official shop for the popular "Koupen-chan" (コウペンちゃん), who affirms and soothes people, offers not only popular items but also many Tokyo Station exclusive items and limited novelty goods that can only be found here.
- Snoopy Town Mini Tokyo Station Ichibangai Store (スヌーピータウンミニ東京駅一番街店): The official 'Peanuts' shop boasts a diverse lineup, from plush toys, stationery, and interior goods to sweets perfect for souvenirs, and original items that can only be purchased here.
- Sanrio Tokyo Character Street Store (Sanrio 東京キャラクターストリート店): This store offers charming Japanese-style x Sanrio character products, with a wide variety of exclusive designs, making them ideal for souvenirs and gifts.
Furthermore, "Ichiban Plaza" (いちばんプラザ) and wagon shops within the street constantly host limited-time pop-up stores and events, offering opportunities to discover new exclusive products with every visit. For example, from July 24, 2026, "Shirotan Funwari Store" (しろたんふんわりストア) will open for a limited time, offering exclusive goods and purchase benefits such as keychains modeled after crane games and plush toy carrying cases. On August 5, 2026, "Nishimura Yuji ni Deau Mise" (にしむらゆうじに出会う店), a new concept permanent store by creator Yuji Nishimura, is scheduled to open, featuring exclusive goods with newly drawn art. We recommend checking the official Tokyo Station Ichibangai website for the latest event information.
Access and Opening Hours (As of July 2026)
Tokyo Station Ichibangai Character Street is located on the Yaesu side of Tokyo Station, making it very convenient to access.
Access Methods
Upon arriving at JR Tokyo Station, first head towards the "Yaesu" (八重洲) side. The quickest route is to exit the "Yaesu Underground Central Gate" (八重洲地下中央口改札) of the JR line and turn immediately left. Tokyo Station Ichibangai will spread out before you, and Character Street is on the left. If accessing from the ground level, you can also take the escalator down to the basement immediately after exiting the Yaesu North Gate on the 1st floor. Please note that all shops and restaurants in Tokyo Station Ichibangai are located outside the ticket gates, so you will need to exit the gate first. (For JR Pass holders, this means using one of your travel days. For others, you can use an IC card like Suica or Pasmo for seamless travel).
Opening Hours
Most stores operate from 10:00 AM to 8:30 PM. However, some limited-time shops or events may have shorter hours on their final day, sometimes closing at 6:00 PM. We recommend checking the latest information on each store's or Tokyo Station Ichibangai's official website before your visit.
Payment Methods
In addition to cash, many stores accept various payment methods, including credit cards, transportation IC cards (like Suica or Pasmo), e-money, and barcode/QR code payments.
Efficient Navigation and Nearby Attractions
Tokyo Station Ichibangai Character Street has a high concentration of popular shops, so navigating efficiently will allow you to encounter more characters. It's recommended to check the floor map in advance and prioritize the shops you wish to visit. Entering from the Yaesu Underground Central Gate provides easy access to the main shopping area, making it a good starting point.
Beyond Character Street, Tokyo Station Ichibangai offers many other appealing areas. You can enjoy gourmet food between shopping at "Tokyo Ramen Street" (東京ラーメンストリート), where you can savor local ramen from across Japan, or "Tokyo Okashi Land" (東京おかしランド), which gathers antenna shops of major confectionery manufacturers. Furthermore, the area around Tokyo Station is rich in attractions, including the Imperial Palace (皇居) and Marunouchi Building (丸の内ビルディング). If you wish to experience the charm of Tokyo more deeply, we recommend checking out day tours from Tokyo. A guided tour allows you to efficiently visit sightseeing spots and immerse yourself in Tokyo's history and culture.
Frequently Asked Questions
Q. What kind of shops are there at Tokyo Station Ichibangai Character Street?
A. Tokyo Station Ichibangai Character Street is home to over 30 official shops of popular characters, including Pokémon Store, Rilakkuma Store, Jump Shop, Studio Ghibli's Donguri Republic, Sanrio, Ultraman World M78, Crayon Shin-chan (クレヨンしんちゃん), and Koupen-chan. There are also official shops for NHK and various commercial TV broadcasters.
Q. Are there any Tokyo Station exclusive souvenirs?
A. Yes, many shops offer original Tokyo Station exclusive merchandise. For example, there's the Rilakkuma plush toy dressed as a concierge from Rilakkuma Store, exclusive items from Koupen-chan Hanamaru Station, and original items from Snoopy Town Mini. Limited-time pop-up stores may also feature exclusive items only available during their operational period.
Q. What are the opening hours?
A. As of July 2026, most stores are open from 10:00 AM to 8:30 PM. However, for some stores, such as limited-time shops in event spaces, the closing time on the final day may differ. We recommend checking the official website for the latest opening hours before your visit.
Q. Where is it located at Tokyo Station?
A. Tokyo Station Ichibangai Character Street is located on the basement first floor and first floor of "Tokyo Station Ichibangai" (東京駅一番街), directly connected to the Yaesu Underground Central Gate (八重洲地下中央口) of JR Tokyo Station. It's right outside the ticket gates; simply follow the station signs towards "Yaesu" (八重洲) to find it easily.
