Studless tyres are mandatory — not optional
From December to March in Hokkaido, Tohoku (Aomori, Iwate, Akita, Yamagata, Miyagi, Fukushima), Kōshin'etsu (Niigata, Nagano, Yamanashi), Hokuriku (Toyama, Ishikawa, Fukui) and the San'in coast, rental operators WILL NOT release a car without studless tyres. Add-on ¥1,080/day at booking. Japanese studless (スタッドレス) use rubber that stays flexible at -20°C — do not confuse with all-season tyres.